Gold Addy: Cross Platform Integrated Media Public Service Campaign, Professional
Branding & Identity for the Big Slick 2016 Celebrity Weekend Charity Event. In its 7th year, Big Slick 2016 brought Rob Riggle, Jason Sudeikis, Eric Stonestreet, David Koechner and Paul Rudd back to KC to raise money for Children’s Mercy Cancer Center. This year, we turned a weekend event into a big idea the entire community could wrap its arms around by giving everyone a candidate they could believe in and a cause they could get behind. The result? Big Slick sold out in three days and brought in $1.3 million, a new fundraising record.
Festival at the Lake
Event identity for the Festival at the Lake, an outdoor celebration of music and art in Oakland, California. The theme of the branding is multiplicity; everyone can take part in creating and experiencing culture. This is brought to life through illustrations that represent collaboration- a tandem bike with many seats, a canoe with several oars, a drink with multiple straws, and more.
The Canine Royale
2016 Juror's Choice- AIGA AXII
2016 Gold ADDY National Winner
2016 Gold ADDY District 9 Regional
2016 Gold ADDY Local: Best in Show
2016 Gold ADDY Local: Special Events
Event identity for a casino benefit held by the Great Plains SPCA, a Kansas City animal shelter. The design intent was to combine the mystique and elegance of Bond with copy and illustrations that play on the characters you’d find at a casino. Guests are greeted with a miniature, personalized dossier, which contain drink tickets and a name tag. Guests could also enjoy and take home a Canine Royale cigar and matchbook, courtesy of the event.
KCRep's Fearless Fête Gala
Branding & Identity for KCRep's Fearless Fête Gala. The event blended the cosmos with worldly travel to create a celestial experience for supporting attendees. The primary direct mail invitation is highlighted by travel packet inserts- luggage tags, boarding passes, and planet postcards highlighting event attractions.
Blacktop Creative Cocktail Kit
The Blacktop Creative Cocktail Kit was created to celebrate the relationship between Blacktop and Applebee's Bar & Grill as partners. The concept of mixology recognizes the relationship and combination of the two companies, as Blacktop and Applebee's combine their efforts to create meaningful experiences for consumers.
Applebee's Gift Cards
Design for an occasional gift card set created for Applebee's Bar & Grill. The cards are displayed at Applebee's locations across the U.S. and serve as gifts for giving thanks, wishing happy birthday, or congratulating that special someone.
Reveal the World
A marketing campaign for Landfall Navigation, a distributor of nautical charts, equipment, and GPS units. Reveal the World is a brand message that speaks to discovery, exploration, and personal journey. The idea originated from open world video games- as the player experiences more of the game world, their map reflects where they’ve explored, while everywhere they haven’t been is engulfed in darkness. The project features promotional materials including a website, mobile app, envelope, poster, and brochure.
Loaded Food Truck
Brand identity for a startup food truck. Loaded serves cheese fries to late night patrons near popular Kansas City nightlife locations, featuring menu copy that plays on impaired judgement. The intent was to create bold, distinctive design that reflects the simplicity of the product- cheesefries.
A packaging design exercise to extract the essence of a brand and apply it to a product that brand might not typically produce. The packaging features simple, motorcycle inspired iconography to suggest each flavor- bike flames for spicy, angel wings for chicken, and smoke for bourbon.
My time at The Art Department, an atelier located in the West Bottoms of KC, was incredibly valuable to my development as a designer. While I refined my traditional skill set, I also learned many lessons that continue to impact my work. Color, composition, using reference, readability, and craft are a few of the things that have cross pollinated between the two disciplines, essential for the creation of effective design.